By this point, most businesses are aware of just how beneficial search engine optimisation and pay per click marketing avenues can be for their business, but many are overlooking one of the most basic and necessary elements for a successful online site – a quality design.
What some forget is that while you can send traffic to your website, it can often be underutilised if you don’t have a design in place that your visitors can easily navigate. In fact, with a poorly designed site you could be losing out on a massive amount of potential leads and sales.
Studies have shown that most people will visit a site and make a decision on whether or not they stick around in a matter of seconds, so in the online world first impressions really do count, and if you’re not making the most of yours then you’ll never realise the full potential of your business in the digital arena.
You could say that it’s now more important than ever to have a quality site because while once upon a time you merely had to cater for desktop users, now companies are having to adapt and provide a flexible browsing experience that’s suitable for shoppers who are accessing the internet with their tablets and smartphones – and studies show that mobile shoppers have almost caught up on those who use traditional desktop units!
If you’re in need of a mobile-friendly or responsive design for your site then we recommend RS London. RS London has a technologically-adept and creative team of web developers who you can depend on to create eye catching templates that will wow your site visitors and help you to deliver a pleasant browsing experience no matter what device your visitors are using.
If you have a website that looks clumsy and outdated then visit the RS London website today to discover how their website marketing in London solutions can help you to get back on the right track.